Dr. Kessler's book focuses on 1) the ability of food with a high palatability/reward value to cause overeating and obesity, 2) the systematic efforts of the food industry to maximize food palatability/reward to increase sales in a competitive market, and 3) what to do about it. He has not only done a lot of reading on the subject, but has also participated directly in food reward research himself, so he has real credibility. The End of Overeating is not the usual diet book.
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